Storytelling is an art-form since the beginning of time. It is a way to communicate your journey, adventure and to build rapport with people. When you share your story, you let people in your life and tell them how and why you are what you are. What do you think is important for an effective …
There are many reasons why a company may want to focus on changing consumer attitude, plummeting sales, new competitors’ strategy, or even a new competition. By studying and analyzing consumer behavior, we can derive insights on what changes will be relevant to our consumers and help us overcome our problem in the first place. Simple …
How to change Customer Perception (for Small Businesses) Read More »
Brands want to connect with the people who love them, and social media is one of the best ways to reach your target population. Acquiring new customers is one of the primary goals for companies, and all the marketing strategies are focused on that. What is it, and why is it needed? Social media marketing …
Consumer perception is what your customer or potential customers think about your organization, products, or services. So, if you make an excellent product to cater to your customer base as much needed, it should sell, right? No, it’s not necessary for what you think about our product is the same as what other people think. …
What is Cluster Analysis? Cluster Analysis is a process of grouping similar attributes together based on their properties towards different dimensions. These groups are called segments—each segment sharing a particular property, which is typical for the group. Cluster Analysis is a powerful statistical method that provides clearly defined segments of groups, thereby using the marketing team …
Startups like Dollar Shave Club and Harry’s are new entrants to the non-exciting dormant shaving razor market ruled by the giants charging outrageously for so-called advanced tech razors. When they want to advertise that there is something new, the older companies add blades and increase the price, whether there is added value or not. Dollar …
Consumer behavior is essential for marketers as it makes us understand what influences consumer buying decisions. This way, we can understand what products in demand in the market and what are obsolete and new ways to repurpose the products. It also helps us understand how to develop marketing campaigns or promotional activities to have maximum …
Understanding Consumer Behavior and Factors that Influence Read More »
Every recession is different than the other; the causes are varied and but the effect on consumers is the same. We find ourselves revaluating our financial situations as consumers, and for marketers, it becomes essential to align a brand’s strategies with the consumers. The effect of a downturn is different for different businesses, while cheaper …
For marketers managing websites for their businesses, it becomes crucial to understand the website’s performance. Google Analytics provides insights about the audience that can help customize your ads or target specific interest groups, and this increases your chances to convert and thus making every advertising dollar work. After creating a Google Analytics account, it should …
Tableau, as we know, is a data visualization tool, it can provide meaningful insights as we peel layer upon layer or as they say drill down. One of the best features of Tableau is that it integrates the entire Google Cloud Platform with ease. With the extensive reach of Google and its products in business …
Tableau- How to create meaningful insights with Google Analytics. Read More »
