How to change Customer Perception (for Small Businesses)

There are many reasons why a company may want to focus on changing consumer attitude, plummeting sales, new competitors’ strategy, or even a new competition. By studying and analyzing consumer behavior, we can derive insights on what changes will be relevant to our consumers and help us overcome our problem in the first place. Simple …

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Cluster Analysis in Marketing

What is Cluster Analysis? Cluster Analysis is a process of grouping similar attributes together based on their properties towards different dimensions. These groups are called segments—each segment sharing a particular property, which is typical for the group. Cluster Analysis is a powerful statistical method that provides clearly defined segments of groups, thereby using the marketing team …

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Understanding Consumer Behavior and Factors that Influence

Consumer behavior is essential for marketers as it makes us understand what influences consumer buying decisions. This way, we can understand what products in demand in the market and what are obsolete and new ways to repurpose the products. It also helps us understand how to develop marketing campaigns or promotional activities to have maximum …

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Which Google Analytics Metrics to track?

For marketers managing websites for their businesses, it becomes crucial to understand the website’s performance. Google Analytics provides insights about the audience that can help customize your ads or target specific interest groups, and this increases your chances to convert and thus making every advertising dollar work. After creating a Google Analytics account, it should …

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Tableau- How to create meaningful insights with Google Analytics.

Tableau, as we know, is a data visualization tool, it can provide meaningful insights as we peel layer upon layer or as they say drill down. One of the best features of Tableau is that it integrates the entire Google Cloud Platform with ease. With the extensive reach of Google and its products in business …

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