What is a Brand Persona and how understanding it will help your business

A brand is a perception in consumer’s minds, whether intentional or unintentional, it is one of the critical aspects of the success of a company. The brand image develops in the minds of consumers over some time. In the beginning, a company has an idea of their brand, that they want others to perceive. Sometimes …

What is a Brand Persona and how understanding it will help your business Read More »

How Digital Marketing is changing the Market

Today’s market is more dynamic than ever. It is essential to know where the consumers are, and their needs, opinions, and objections about the products that we are trying to offer. As focus groups and surveys(especially with small sample sizes) are less reliable, marketers are turning their attention on everything happening on the internet.  We …

How Digital Marketing is changing the Market Read More »

White space in designing Landing page for your website

White space in designing is a powerful way to direct a person’s attention. It subconsciously directs them to take action as per the designer’s wish. As our primary purpose is to make the prospect lead towards closing, we must use anything that helps us.  In digital marketing, there is a notion that a lot of information …

White space in designing Landing page for your website Read More »