Market Research

With the tremendous success of big data for the mapping customer journey, there is a chance that marketing research is not getting enough attention.  Big data focuses on past customer behavior, making companies build strategies based on the past rather than the future. This way, businesses may miss out on innovation. By looking at past trends, they …

Marketing Research and Big Data: Choose both to be the Market Leader Read More »

Marketing decisions are sometimes based on hunches, we might not have facts and figures to back our idea, but it just feels right. If that is the case, there is a way to go about it. You can conduct a marketing experiment rather than performing a marketing research project. Usually, marketing researches take more time to complete, requires a …

What Is A Marketing Experiment And How To Do It? Read More »

What is the first thing which comes to your mind when you think of the word survey? It depends if you are using it as a verb – observe, contemplate, or as a noun – study, review, scrutiny? In the field of Market Research, we often relate survey as a questionnaire, which we use to gather …

How to prepare a great survey? Read More »

Businesses thrive by understanding their niche and taking continuous feedback from their consumers. It is always best to ask consumers rather than make assumptions. Customer and prospects survey thus plays a critical role in market research. Researchers use these surveys to derive many insights, such as: Customer satisfaction rating. Product launch time calculation. Supporting content for marketing strategy. Goal …

Know this before designing marketing research questionnaire Read More »

Defining problem– what do you want to improve on. Before starting any project, it is essential to know what the problem is we are trying to solve. So, it is pertinent to the study to understand Purpose of the survey– whether we want to test market readiness for a new product or understand ways to …

Easy steps for conducting Market Research for your business Read More »