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How to differentiate between B2B and B2C processes

In marketing there are basically two types of marketing efforts based on the type of company we are catering to; they are Business to Business(B2B) and Business to Consumer(B2C). A marketer has to understand who they are targeting while building strategies so that they can maximize the effectiveness of the campaigns. In digital marketing, both …

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What is Omnichannel Marketing?

Omnichannel marketing refers to the marketing approach, where all the channels are integrated to support each other rather than being in silos. These channels work together to create a seamless experience for the customers. Omnichannel is popular these days due to technology advancement such as CRM systems, data analytics, and marketing management tools, among others. Since the …

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Integrating Digital and Traditional Communication Channels

While digital marketing is the main focus of many tech-savvy companies these days, it is the traditional communication channels that are still popular among small businesses and conservative companies. Integrating the two channels through a customer life cycle is one of the strategies which has a lot of benefits; we will be discussing some here: …

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Consumer Behavior and the Theory of Planned Behavior

Understanding and predicting consumer behavior has always been so fascinating to marketers. There have been many models and theories proposed to predict human behavior, and one of them which has held its ground is the Theory of Planned Behavior. The Theory of Planned Behavior is studied by marketers to predict human actions and tweak them …

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How Fostering Community through Social Media can Help your Company

We often hear about a brand-building community through social media, where people with similar affinities can come together and share their thoughts. When that happens, a brand receives the stamp of approval that they are doing a good job, and people are happy to talk about them. But is building a community the same as …

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The Oldest Content Marketing Strategy: John Deere’s ‘The Furrow’

In the present world, people are overwhelmed with thousands of marketing messages per person per day. Most of the marketing messages are ignored as spam as they are either not relevant or invaluable. Thus, to have a robust marketing campaign, businesses plan to provide relevant and valuable to their customer using Content Marketing Strategy. Content …

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