Digital Marketing

Customer Relationship Management or CRM manages information about your current and potential clients and all the interactions with your employees. It includes anything and everything the customer does with your business, like purchases, queries, complaints, appreciations, etc. The goal of a customer-centric company must be to know their customers better and have all their information …

Empowering Businesses with Customer Relationship Management Read More »

What is a LANDING page? A landing page is the single web page that appears when someone clicks on an optimized search result, marketing campaign/ promotion, marketing email, or a digital advertisement. It is often called a destination page, lead capture page, or a static page. A landing page is the logical extension of the …

Design a Landing page that works Read More »

The purpose of marketing communication is to entice the viewer enough to take action, either it is a for signing up for a newsletter or making a purchase. We always find a tab with an urgent message like ‘buy now!’ or ‘sign up today!’ but what makes us do that is more complicated than it …

What is Call To Action and How to Design One Read More »

Small businesses are the key to a country’s economy. Employing the local workforce, responsible for goods exports, and innovating new products and services are some vital gifts given by the small business to community and country. Local communities and neighborhoods thrive on these. A significant challenge for the small businesses is multinational companies, trying to …

Digital Marketing Strategies for a Small Business Read More »

It is painful to admit it, but it is time to redesign your website, and you know it. It might seem like a Herculean task. Whether you are doing it by yourself or hiring a website designer, there are things you should consider while redesigning your website. A reinvigorated website will not only entice audiences …

Redesigning a web page: points to be mindful about Read More »

In the world where data surround us, marketers should understand how to manipulate and extract information from it. This data can be useful or waste, but to derive insights from it also requires knowledge of tools and techniques.  How to use digital marketing in segmentation Hundreds of new e-commerce websites are coming every day and …

Segmentation and digital marketing Read More »

A brand is a perception in consumer’s minds, whether intentional or unintentional, it is one of the critical aspects of the success of a company. The brand image develops in the minds of consumers over some time. In the beginning, a company has an idea of their brand, that they want others to perceive. Sometimes …

What is a Brand Persona and how understanding it will help your business Read More »

Today’s market is more dynamic than ever. It is essential to know where the consumers are, and their needs, opinions, and objections about the products that we are trying to offer. As focus groups and surveys(especially with small sample sizes) are less reliable, marketers are turning their attention on everything happening on the internet.  We …

How Digital Marketing is changing the Market Read More »

We must think of a new website as we think of a product. Before designing a product and its attributes, we define the target market, buyer persona, and we make the product keeping that in mind. The same should be the case of a website. We should understand the following- Who is the website’s target …

Designing a website: this is what you must know! Read More »