Persuasion is the tactic of convincing someone to use your product or services. It can be a short term solution to a bigger problem; we can sell and move on but probably won’t be able to sell twice. Desperate peddlers, shopkeepers, and even marketing managers have found themselves at times trying to push their products to …
We are distracted. If we watch television, we keep looking at our cell phones. It chimes with notifications upon notifications, crying for attention like a 2-year-old. It is a relief when advertisements come, giving us a little time with our needy phones. We check Instagram, Twitter, Facebook, news, and whatnot. Like people, brands …
The relationship between a brand and its ambassador is highly symbiotic. Companies try to tie themselves to celebrities having attributes as they want to be associated with. Nike sponsors athletes like Colin Kaepernick to target young and urban consumers, and it is one of the most fruitful relationships for Nike in recent years. Although after …
A year back, I was searching for a fitness class with a trainer to get in shape near my home. I started searching on Google only to find that it showed a few that had websites. As I wanted to know more without going there physically, I clicked on the site of one that was …
Affinity Marketing brings together businesses and organizations sharing the same interests forming a greater consumer base to their services and product. This partnership of common goal is known as Affinity Group, it is a symbiotic relationship. We as marketers have to understand where we get most out of any relationship and how to make strategies …
