In this technologically advanced era, it mesmerizes me how we progressed in the last 20 years alone. We have come from the time of Floppy disk space to Cloud space to store and share documents, from having one computer in a neighborhood to at least three devices per person, from placing trunk calls to speak …
Many small businesses face an existential crisis due to deep-pocketed conglomerates, expensive technological advancements, and fierce competition. The center of all this is customers; they have multiple options to switch from your brand to others as your competitors lure them on online and offline channels. Why is it so important to retain customers? We can …
In marketing there are basically two types of marketing efforts based on the type of company we are catering to; they are Business to Business(B2B) and Business to Consumer(B2C). A marketer has to understand who they are targeting while building strategies so that they can maximize the effectiveness of the campaigns. In digital marketing, both …
How to differentiate between B2B and B2C processes Read More »
Omnichannel marketing refers to the marketing approach, where all the channels are integrated to support each other rather than being in silos. These channels work together to create a seamless experience for the customers. Omnichannel is popular these days due to technology advancement such as CRM systems, data analytics, and marketing management tools, among others. Since the …
While digital marketing is the main focus of many tech-savvy companies these days, it is the traditional communication channels that are still popular among small businesses and conservative companies. Integrating the two channels through a customer life cycle is one of the strategies which has a lot of benefits; we will be discussing some here: …
Integrating Digital and Traditional Communication Channels Read More »
Understanding and predicting consumer behavior has always been so fascinating to marketers. There have been many models and theories proposed to predict human behavior, and one of them which has held its ground is the Theory of Planned Behavior. The Theory of Planned Behavior is studied by marketers to predict human actions and tweak them …
Consumer Behavior and the Theory of Planned Behavior Read More »
We often hear about a brand-building community through social media, where people with similar affinities can come together and share their thoughts. When that happens, a brand receives the stamp of approval that they are doing a good job, and people are happy to talk about them. But is building a community the same as …
How Fostering Community through Social Media can Help your Company Read More »
We always want to understand why people do things they do, and for marketers, it is very intriguing to know why someone bought one brand over the other. This helps them identify what they can do to make those customers buy their brands. Here comes The Theory of Planned Behavior, which states that three factors …
In the present world, people are overwhelmed with thousands of marketing messages per person per day. Most of the marketing messages are ignored as spam as they are either not relevant or invaluable. Thus, to have a robust marketing campaign, businesses plan to provide relevant and valuable to their customer using Content Marketing Strategy. Content …
The Oldest Content Marketing Strategy: John Deere’s ‘The Furrow’ Read More »
Do you think the natural human desire for joy, trust, anticipation, and surprise can be associated with a brand? What happens with a consumer has a strong emotion like love towards a brand? Do brands work towards generating positive emotions, and if yes, how? I will try to explain here with examples of how you …
