The Oldest Content Marketing Strategy: John Deere’s ‘The Furrow’

Photo by Shelley Pauls on Unsplash

In the present world, people are overwhelmed with thousands of marketing messages per person per day. Most of the marketing messages are ignored as spam as they are either not relevant or invaluable. Thus, to have a robust marketing campaign, businesses plan to provide relevant and valuable to their customer using Content Marketing Strategy.

Content Marketing Strategy is a process of planning, creating, and distributing relevant, consistent, and valuable content as campaigns to attract and/or retain a targeted customer base, which helps driving growth and sales for the business. Thus, in place of providing just a pitch for product or services, with the help of content marketing, you provide them with the useful and relevant information which help solve problems.

Here is one of the best examples of Content Marketing from John Deere. John Deere produces equipment for farming and tools for effective marketing. They launched a farmer’s magazine “THE FURROW” in 1895 and made sure the content which is offered to them is accurate, unbiased, and valuable for the farmers. So, by helping farmers with their needs, John Deere places its marketing campaigns strategically, thereby making sure its customers are loyal to them and right, and valuable information related to farming drives the addition of new prospects to increase their market presence and industry growth. 

Here is a video link expressing the same: 

When we look at examples like John Deere ‘The Furrow’, we can observe the effectiveness of Content Marketing in its glory. The level of trust and connection that John Deere has with its customer base is incomparable. So, businesses striving to integrate content marketing should evaluate this case study and get inspired. It might be a long road, but it is worth every step.

Leave a Comment

Your email address will not be published.