Storytelling is an art-form since the beginning of time. It is a way to communicate your journey, adventure and to build rapport with people. When you share your story, you let people in your life and tell them how and why you are what you are.
What do you think is important for an effective storytelling?
Share something that your customer base cares about. It can be a story about production or the city’s history that you are based on. It should be authentic, true, and/or inspirational. Airbnb is an expert in storytelling. It can be strange living at someone else’s place, but Airbnb encourages people to share their stories. When a narrative comes from a fellow consumer it is relatable and comes as more authentic as compared to a company’s own promotional activity.
In closing, offer a story that is genuine and has a good shareability property. Let the story take life when people start sharing and getting involved.