Integrated marketing communication is the base of any advertisement campaign for the long term or short term. In the past, an advertisement campaign was the way to do it. Ads were run on television, radio, newspaper with similar positioning of the product for some time in hopes of getting desired benefits in the form of revenue, …
The ever-changing world of Marketing Communications Read More »
White space in designing is a powerful way to direct a person’s attention. It subconsciously directs them to take action as per the designer’s wish. As our primary purpose is to make the prospect lead towards closing, we must use anything that helps us. In digital marketing, there is a notion that a lot of information …
White space in designing Landing page for your website Read More »
Do you remember what ads you watched during a half an hour show, or it’s just something that’s happening in the periphery and its time to do odd chores like going to the bathroom, filling a water bottle, or checking the phone? What happens if the tv goes silent, you might probably think there is …
Often we wonder if we can communicate our ideas in a manner that resonates with the clients, team members, seniors, or whoever our audience is. What is the point of having plans and solutions if we can’t make other people see the significance of them? A week ago, I was making a one year …
How to use infographics and improve your Communication. Read More »
We are distracted. If we watch television, we keep looking at our cell phones. It chimes with notifications upon notifications, crying for attention like a 2-year-old. It is a relief when advertisements come, giving us a little time with our needy phones. We check Instagram, Twitter, Facebook, news, and whatnot. Like people, brands …
The relationship between a brand and its ambassador is highly symbiotic. Companies try to tie themselves to celebrities having attributes as they want to be associated with. Nike sponsors athletes like Colin Kaepernick to target young and urban consumers, and it is one of the most fruitful relationships for Nike in recent years. Although after …
