What is a LANDING page? A landing page is the single web page that appears when someone clicks on an optimized search result, marketing campaign/ promotion, marketing email, or a digital advertisement. It is often called a destination page, lead capture page, or a static page. A landing page is the logical extension of the …
The purpose of marketing communication is to entice the viewer enough to take action, either it is a for signing up for a newsletter or making a purchase. We always find a tab with an urgent message like ‘buy now!’ or ‘sign up today!’ but what makes us do that is more complicated than it …
Small businesses are the key to a country’s economy. Employing the local workforce, responsible for goods exports, and innovating new products and services are some vital gifts given by the small business to community and country. Local communities and neighborhoods thrive on these. A significant challenge for the small businesses is multinational companies, trying to …
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What is the first thing which comes to your mind when you think of the word survey? It depends if you are using it as a verb – observe, contemplate, or as a noun – study, review, scrutiny? In the field of Market Research, we often relate survey as a questionnaire, which we use to gather …
It is painful to admit it, but it is time to redesign your website, and you know it. It might seem like a Herculean task. Whether you are doing it by yourself or hiring a website designer, there are things you should consider while redesigning your website. A reinvigorated website will not only entice audiences …
Redesigning a web page: points to be mindful about Read More »
Businesses thrive by understanding their niche and taking continuous feedback from their consumers. It is always best to ask consumers rather than make assumptions. Customer and prospects survey thus plays a critical role in market research. Researchers use these surveys to derive many insights, such as: Customer satisfaction rating. Product launch time calculation. Supporting content for marketing strategy. Goal …
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Integrated marketing communication is the base of any advertisement campaign for the long term or short term. In the past, an advertisement campaign was the way to do it. Ads were run on television, radio, newspaper with similar positioning of the product for some time in hopes of getting desired benefits in the form of revenue, …
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Defining problem– what do you want to improve on. Before starting any project, it is essential to know what the problem is we are trying to solve. So, it is pertinent to the study to understand Purpose of the survey– whether we want to test market readiness for a new product or understand ways to …
Easy steps for conducting Market Research for your business Read More »
We have pitched people all our lives without realizing it. It can be for admission, a job, or to our parents for that shiny new toy. My first sales pitch at my job at a bank, and it was a colossal fail. I started with my sales pitch that I had perfected(eye-roll), not by talking to clients, …
Data-driven decision making involves making decisions with the help of data and not gut feeling. Data is collected, organized, and analyzed to give meaningful insight so that the organization can meet its goals. What do you want to measure? It is crucial to know which performance metrics are most important for meeting your business objectives. It …
Basics of Data-Driven Decision Making for your business Read More »
