In the world where data surround us, marketers should understand how to manipulate and extract information from it. This data can be useful or waste, but to derive insights from it also requires knowledge of tools and techniques. How to use digital marketing in segmentation Hundreds of new e-commerce websites are coming every day and …
Many small brands/businesses struggle to compete with giant corporates to make profits, but as the giants have deeper pockets, they can easily sustain price cuts or dwindling economies. It is not valid for small businesses as they cannot survive hostile situations for an extended period. Instead of fighting in terms of price, small businesses can …
In a Harvard Business Review survey of senior marketing executives, “more than 80% of respondents were dissatisfied with their ability to measure marketing ROI.” ROI is one of the most liberal terms used in business settings, but to measure it exactly is one of the critical tasks for us as marketers. The KPIs on which …
Big data, the name sounds simple, but actually, its nature is complex. When previously customer data was collected for analysis purposes, it was regarding the sale of a product or responses to surveys, etc. Now data is so diverse and ranges from geolocations, feedback, reviews to browsing information, click-through rates, online transactions, etc. Currently, there …
A brand is a perception in consumer’s minds, whether intentional or unintentional, it is one of the critical aspects of the success of a company. The brand image develops in the minds of consumers over some time. In the beginning, a company has an idea of their brand, that they want others to perceive. Sometimes …
What is a Brand Persona and how understanding it will help your business Read More »
Today’s market is more dynamic than ever. It is essential to know where the consumers are, and their needs, opinions, and objections about the products that we are trying to offer. As focus groups and surveys(especially with small sample sizes) are less reliable, marketers are turning their attention on everything happening on the internet. We …
We must think of a new website as we think of a product. Before designing a product and its attributes, we define the target market, buyer persona, and we make the product keeping that in mind. The same should be the case of a website. We should understand the following- Who is the website’s target …
Designing a website: this is what you must know! Read More »
White space in designing is a powerful way to direct a person’s attention. It subconsciously directs them to take action as per the designer’s wish. As our primary purpose is to make the prospect lead towards closing, we must use anything that helps us. In digital marketing, there is a notion that a lot of information …
White space in designing Landing page for your website Read More »
Do you remember what ads you watched during a half an hour show, or it’s just something that’s happening in the periphery and its time to do odd chores like going to the bathroom, filling a water bottle, or checking the phone? What happens if the tv goes silent, you might probably think there is …
Often we wonder if we can communicate our ideas in a manner that resonates with the clients, team members, seniors, or whoever our audience is. What is the point of having plans and solutions if we can’t make other people see the significance of them? A week ago, I was making a one year …
How to use infographics and improve your Communication. Read More »
